Bay Area · Restaurant Content

We don't just shoot your food. We tell the story of the people behind it.

Anybody can shoot a plate. We make the kind of restaurant content people actually watch, share, and show up for. Story-driven, Bay Area born, built to travel.

See the work Book a shoot
118.6K Father and Son BBQ / 541K Wah Gee Wah / 79K Hyphy Burger / 65K La Taqueria vs El Farolito / 31K La Taqueria / 18K Biggest Taco in the Bay / 2M+ impressions in one month / 118.6K Father and Son BBQ / 541K Wah Gee Wah / 79K Hyphy Burger / 65K La Taqueria vs El Farolito / 31K La Taqueria / 18K Biggest Taco in the Bay / 2M+ impressions in one month /
The Proof / 01

The kind of numbers restaurants actually want.

Six food videos, six Bay Area spots, six real stories. Tap any card to watch it right here.

541K
Views
Legendary Indian BBQ
Wah Gee Wah / Oakland
118.6K
Views
Father and Son BBQ
Roderick's BBQ / Oakland
79K
Views
Oakland's newest Smash Burger
Hyphy Burger / Oakland
65K
Views
Best Burrito in America
La Taqueria vs El Farolito / SF
31K
Views
America's Underrated Taco
La Taqueria / San Francisco
18K
Views
Biggest Taco in the Bay
Bay Area
Why It Works / 02

Great food gets you loyal customers. Great storytelling gets you new ones.

The trend cycle is short. Pretty plates are everywhere. What people actually remember is who's cooking, why they started, and what it took to get the doors open. We shoot for that.

Then we find the format that hits for your audience, and we run it back.

  • 01
    Owner-first, not plate-first.
    Every shoot day, we sit down with the person behind the counter. The interview is the spine. The food is the b-roll.
  • 02
    We find your repeatable format.
    Every restaurant has one hit format waiting to be found. Once we find it, we run it back every week. That's how consistent numbers happen.
  • 03
    Bay Area born, so we get it.
    Oakland raised. Ten plus years making content here. We speak the same language as your customers and we know what plays.
What We Do / 03

Two ways in.

One is by invitation. One is a partnership. Both start with a conversation.

By Selection
The Bay Area Feature

Once a month, we pick one Bay Area restaurant to feature on our page. We shoot it, we edit it, we post it. You get the video too, plus exposure to our audience.

  • One half-day shoot at your spot
  • One story-driven review video, edited in our proven format
  • Posted on our page, collaborated with yours
  • You get the final file to keep and reuse

By invitation. If we think your story is one worth telling, we reach out.

Ongoing Partnership
Restaurant Story System

One shoot day a month at your spot. Twelve reels posted to your page across the month. We test formats until we find what works for your audience, then we run it back.

  • One full content day on site each month
  • 12 reels edited and posted to your page
  • Light engagement on post days
  • Ongoing testing until your viral format hits
  • Feature on our page included as a bonus

Pricing shared on our first call, once we understand your spot.

The Process / 04

How this actually goes.

No lengthy discovery decks. No production trucks in your parking lot. Small crew, tight schedule, real footage. Keep scrolling.

01 / TALK
A quick call
Fifteen minutes on the phone or in person. You tell us about the restaurant. We tell you what we would do with it.
02 / SHOOT
One day on site
We arrive before you open. Kitchen, owner, food, service. One shoot day gives us content for the month.
03 / POST
Twelve reels, on schedule
Edited in our proven format, captioned, posted three times a week to your page. Cross-posted to TikTok.
04 / ITERATE
Find your format
We watch what your audience responds to. Once a format hits, we run it back. Same as we did for Backyard Bayou.
05 / YOU
Your spot is next
If your restaurant has a story, we want to shoot it. Tell us about your spot and we will set up the call.
Get in touch
Case Study / 05

How we found Backyard Bayou's viral format, then ran it back.

Union City Cajun spot. Great food, tight team, growing following. We came in, found the format their audience kept engaging with, and turned it into a repeatable weekly cadence.

"Once we found what worked for their audience, we just ran it back every time. Same style, and it does numbers consistently."

That's the difference between a lucky viral hit and a content system. We build the system.

See the account →
@thebackyardbayou
3-5x
Posts per week, every week
12
Reels a month
1
Shoot day
Who's Behind This / 06

A content producer who actually loves food.

I'm Patrick Miller. Vallejo based, Oakland raised, been making short-form video for over ten years. I've built content operations for tech companies and pulled 2M plus organic impressions in a single month.

REVI
Former Head of Content at Revi, restaurant tech
I built the content engine for a restaurant technology company from zero: the food review series, the ad creative, and a single campaign that generated over 1,000 leads. Restaurants are not a niche I picked up last month. It's the industry I come from.

But the videos that hit the hardest have always been the food ones. There's a reason for that. A great restaurant is somebody's actual life. Their family, their savings, their reason for waking up early. That's a story worth telling well.

I run a small team that shoots story-driven food content across the Bay Area. If your spot has a story, we want to shoot it.

@thepatrickjmiller
10+
Years in content
2M+
Monthly impressions
500K+
Views on one video
Bay
Area born and raised
Spots featured and managed so far
Hyphy Burger La Taqueria WAH GEE WAH El Farolito Backyard Bayou Tacos Dan Chai
Let's Talk / 07

Your restaurant, on the algorithm.

Send a note, a text, or a DM. Tell us about your spot. We'll set up a fifteen minute call and go from there.

Email
patrickmiller86@gmail.com
Text
510.437.0988
DM
@thepatrickjmiller
Send a note